Value supplied in chain
Entrepreneurship, creativity and innovation
Gastronomy is perhaps expected to satisfy hunger – preferably, bringing pleasure – since it is usually associated with the strictly culinary, with something that occurs within the confines of a table. However, in a complex society like ours its borders have expanded, especially when it is driven by creativity, innovation and entrepreneurship acting together. The movement that brings this virtuous triangle to the ecosystem obliges us to manage both ingenious solutions and contradictions in light of the social implications that any idea could have, however brilliant it may be.